If you’re newly engaged, you’ve probably figured out that May through October is wedding season. What you may not know is, for wedding professionals, January through March is the sales season.
Actually, the phone starts ringing in November when the bride anticipates a "ring" for Christmas, and it doesn’t slow down until weeks after Valentine’s Day.
Why does this happen? Obviously a lot of couples get engaged over the holidays. However, there's another group of couples who have been engaged for several months but waited until after the New Year to start planning.
I totally sympathize with these brides. Wedding planning is a lot of work and getting started can be intimidating. But something happens psychologically at the turn of a new year. The calendar says “2020” and procrastinating brides and grooms panic (“We wanted to get married in 2020 and now it is 2020″). They pick up the phone the first week of January and join the masses, scheduling their initial consultation.
If you are one of those couples who are engaged, but haven’t started planning, I urge you to start now. Come January you will be fighting the crowds for available dates.
It’s hard to find a promotion or special pricing from a vendor when they’ve got a line of potential clients out the door. It might not seem fair, but it is the reality.
Scrape up your deposit and get your venue booked now!